Growth for DTC & Ecommerce Brands

I've helped DTC brands scale from four figures to six figures a month, profitably.

6+ years running paid media, CRO, and creative strategy for ecommerce brands. Founder of a boutique growth agency that generated $9M+ in client sales. Now looking to bring that inside one brand, full-time.

$9M+ client sales generated
40+ DTC brands worked with
Up to 3.5x ROAS

View case studies Get in touch

About

I'm Rodrigo, a Lima-based growth marketer with 6+ years scaling DTC and ecommerce brands through Meta Ads, Google Ads, CRO, and creative strategy. I founded Peris Consulting in 2021, where I've worked with 40+ DTC brands across beauty, haircare, pet, fashion, and streetwear, generating $9M+ in combined client sales. Before that, I led paid media for a Mexican ecommerce agency, managing up to $65K/month in ad spend across a 5-person team. I'm fully bilingual (English C2, IELTS 8.5) and I'm now looking to bring that experience in-house, going deep on one brand instead of managing many.

What I bring

Paid Media
Meta Ads, Google Ads, campaign structure & scaling
CRO
Landing page and funnel optimization, A/B testing
Creative Strategy
UGC, short-form video, static ad concepting
Analytics
GA4, Hotjar, Microsoft Clarity, Triple Whale
Copywriting
Direct-response, funnel and ad copy
No-code / Automation
Lovable, Shopify, n8n, Zapier

Case studies

Real brands, real numbers. Every metric below is confirmed and defensible.

Vuá

Personalized haircare, DTC, Peru

S/10K → S/200K+

Monthly revenue scaled

S/55 → S/33

CPA reduced

~0x

Ad spend scaled (S/2K → S/63K/month)

Repurchase rate

I took over the Meta Ads account when it was doing S/10K a month and rebuilt the structure around a quiz-based funnel that matched each customer to a personalized haircare routine before the offer. That qualification step lifted purchase intent, so I could scale spend from S/2K to S/63K a month without letting acquisition costs run away. Constant creative iteration, testing new hooks and angles weekly, brought CPA from S/55 down to S/33 while revenue climbed past S/200K a month. The personalized routine also kept people coming back, landing a 16% repurchase rate.

Vuá Meta ad creatives showing personalized haircare hooks and a generic-shampoo comparison

Vuá sales dashboard showing monthly revenue and order growth

ShinnySkin

Beauty & IPL hair removal device — Mexico

Total sales growth (under one year)

$310K+ MXN

Meta Ads spend on the core campaign

6.41x

ROAS on the core campaign

1.2% → 2.4%

Landing page conversion rate doubled

I managed ShinnySkin's Meta Ads account end-to-end — campaign structure, budget, and continuous optimization — while also improving the landing page's conversion rate. Together, that drove the brand's total sales roughly 4x within under a year of taking over the account.

ShinnySkin Meta Ads campaign results showing spend, purchases, and ROAS metrics

ShinnySkin total sales growth chart comparing year-over-year performance

Also worked with

A selection of other DTC and ecommerce brands I've managed growth for.

Gama Alta
Fashion, Shopify migration & creative direction
La Boutique
Jewelry online store, DTC Peru
VerseK
Streetwear, anime/pop-culture brand
Big Puppy
Natural pet sanitary, DTC Peru
Elemate
DTC supplements
Oby
DTC supplements

$0M+: sales generated at Peris Consulting (~3.5x ROAS)
$0M+: DTC sales driven at Centeniall (on $65K/month adspend)
0: concurrent client accounts managed at once

Ads that worked

A few creatives that moved the needle: static images, UGC, and short-form video.

Versek — UGC Video
Over 500 purchases generated in less than 30 days.
Big Puppy — Static Ad
Hero product ad. Attacks the customer's pain point directly, plus looks nice in your apartment...
Vuá — Us vs Them Ad
Attacks the core enemy of our target audience: generic shampoo, and positions Vuá as the no-brainer option.
Vuá — Core Belief Ad
Most women think their hair is problematic, no matter what they do. We tell them "it's not you, it's your shampoo" and Vuá as the solution.
Versek — Native Ad
Instagram native ad that seems like it could be your typical OOTD post, which lowers CPM. Works great for fashion brands.
ShinnySkin — Benefits Point Out
Very straightforward ad. Works great for bottom of funnel.